Title

Ray-Ban x Meta

Ray-Ban x Meta

Category

Mixed reality

AI

Client

Ray-Ban

Ray-Ban

Overview

Ray-Ban x Meta

For Ray-Ban x Meta, we imagined a concept campaign that blurs the line between fashion, music, and AI technology. Inspired by the Gen 2 AI glasses, the film envisions Dua Lipa exploring a new way of seeing and creating, where every glance becomes a gateway to digital expression. Through cinematic CGI and mixed media, the concept captures how Meta’s intelligent eyewear transforms style into an interface for creativity and connection.

Behind the scene